FOR IMMEDIATE RELEASE
Urban Apothecary Fat Cat Mascara
CHICAGO, IL, March 15, 2007 - Urban Apothecary Inc
Get ready for some fabulous flutter and a seriously sexy
stare. With just a few swipes of this volumizing and
lengthening mascara, you’ll be transformed into a vision
Fat Cat Mascara surrounds each lash with fortifying
keratin and a finish so glam and glossy you won’t
believe your eyes.
provide powerful anti-oxidant protection and keep lashes healthy.
the hair neutralizing free radical damage and help to
prevent accelerated aging, particularly from sun damage,
smoking and pollution.
Used to to improve moisture and shine, keratin is an
extremely strong protein which is a major component in
skin, hair and nails. In general, the thicker the
layer of keratin, the healthier the hair or nail is,
because the dead cells outside protect the living cells
at the core.
Extract: A tree native to India used for centuries
in cooking and Ayurvedic medicine. It is anti-microbial,
anti-fungal and anti-inflammatory. It's strengthening to
keratin protein making it ideal for hair. Neem leaf
extract stimulates circulation and supports hair growth.
Traditional Indian hair treatments use a neem tea rinse
for hair loss and packs of neem leaf pulp for
Oil: A very stable, oil-like liquid wax, derived
from the fruit of a desert shrub. Organic, jojoba oil is
highly valued in cosmetics for its moisturizing and
emollient, skin softening effects.
Wild Rose Oil: This fragrant, pink-flowering plant
yields rose petals that provide the precious rose
essential oil, regarded to be more precious than gold.
Rose oil consists of over 400 components of essential
oils, not all of which have been identified to date. In
Greek mythology roses are associated with the love
goddess, Venus, as well as a symbol for resurrection.
Romans associated roses with romance and happiness,
crowning marital partners with rose wreaths and
scattering them at the feet of heroes. This prized oil
possesses harmonizing aroma therapeutic properties,
promoting inner relaxation, balance and sleep. It is
also one of the most beneficial and skin-friendly
natural essential oils. Rose oil is also known for its
healing and antiseptic properties.
Apothecary is a complete line of artisan cosmetics that
are truly addictive. Genuinely healthy makeup, Urban
Apothecary products are beautiful inside and out, made
using nurturing and nourishing botanicals. Working with
nothing less than the best when developing and blending
color stories, Urban Apothecary strives to combine the
restorative qualities within micronized mineral makeup
with the additional nourishment of cosmeceuticals
(vitamins, antioxidants, enzymes, trace elements, amino
acids) that skin craves for truly fresh color. The
potent blend of natural ingredients dramatically evens
out imperfections and instantly improves skin tone
while rejuvenating skin. Aromatherapeutic pure plant
extracts and essential oils work to stimulate
circulation and boost overall wellbeing. The result? A
natural glow. Urban Apothecary will keep cheeks
flushed, lips perfectly lush and skin flawless.
Apothecary’s color line consists of 305 stunning shades
in five categories; face, lips, eyes, multi-use and a
bevy of professional power tools. Urban Apothecary is
currently being sold to upscale apothecaries, specialty
stores and boutiques as well as world famous spas and
resorts nationwide as well as Amazon.com. To learn more about Urban