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Urban Apothecary Lumi-Shine


CHICAGO, IL, May 1, 2007 - Urban Apothecary Inc

Stark Naked
Proving that beauty isn't only skin deep and creating cosmetics that are completely cruelty free, Urban Apothecary was recently awarded Urban Apothecary's founder, Cheri Tracy the coveted PETA Trail-Blazer Award.

"I'm thrilled and honored to accept this award on behalf of Urban Apothecary. We love animals and are proud to be selling luxurious cosmetics that are never tested on animals." said Cheri Tracy. 

in honor of this wonderful achievement, Urban Apothecary designed a limited edition, Lumi-Shine gloss exclusively for PETA.  Stark Naked is a beautiful, shimmering nude.

Want one? We bet, but this is something money can't buy!  Anyone placing an order during the month of May at urbanapothecary.com will automatically get one free, but supplies are limited, so they may not last long. Place an order and help Urban Apothecary support cruelty-free, kind living.

Lumi-Shine Gloss
A refreshing, light non-sticky gloss that contains 10% of water for 4 hours of hydration!  With a 10% water content, Lumi-Shine immediately gives lips a fresh, thirst-quenching sensation and keeps them moisturized continuously for 4 hours. The light and non-sticky texture of Lumi-Shine gives lips the perfect amount of sheer shine. Featured in three hip sheer shades, and one limited edition shade, Lumi-Shine contains organic water mint for a refreshing sensation and a fresh scent so your gloss experience is a delicious one! The portable tube and brush wand make applying these  glosses a snap.

MSRP: $24.00 USD.

Key Ingredients:
Apricot Kernel Oil: Lightweight and easily absorbed oil that is high in vitamins A and E. Especially soothing for sensitive or dry lips. Helps lips maintain a healthy moisture balance.

Iron Oxides:  Mineral pigments derived from iron ore, provide red and brown colors to cosmetics.

Mica:  A mineral that provides natural glitter and shimmer in make-up. The rhythmical dilution of this silica mineral supports the structure and formation of the connective tissue.

Mango Butter:  A heavy, edible plant fat similar to cocoa butter and therefore used in chocolate making. Helps consistency and stabilization of emulsions. Contains natural tocopherol (vitamin E). A relatively occlusive fat, it stays on the skin as a barrier, protecting the lips from drying out.

Pomegranate Extract:  In ancient times, pomegranate fruit was regarded as a symbol of fertility due to the round shape, and abundant seeds. Recently however, science has discovered important compounds, which indicate its benefits, transcend ancient symbolism. Pomegranate extract is primarily composed of alkaloids and polyphenols that protect cells from damaging free radicals.

Sodium Hyaluronate: Nature’s powerful lip-plumper attracts water like a magnet, making lips appear more voluptuous.

White Tea Extract: Rich in antioxidants, white tea is traditionally known for its anti-inflammatory qualities.  White tea is found in many skin care products designed to reduce the appearance of wrinkles and fine lines.

Wild Water Mint:  Regarded as 'the world's oldest medicine', with archeological evidence placing its use at least as far back as ten thousand years ago.  Water Mint has a  high menthol content which give the lips a refreshing minty scent and produces a slighty cooling sensation.  Containing trace amounts of various other nutrients such as fibre, iron, calcium, folate, potassium, tryptophan, magnesium, omega-3 fatty acids, riboflavin, and copper, water mint is known to combat exhaustion.

About Urban Apothecary:
Urban Apothecary is a complete line of artisan cosmetics that are truly addictive.  Genuinely healthy makeup, Urban Apothecary products are beautiful inside and out, made using nurturing and nourishing botanicals.  Working with nothing less than the best when developing and blending color stories, Urban Apothecary strives to combine the restorative qualities within micronized mineral makeup with the additional nourishment of cosmeceuticals (vitamins, antioxidants, enzymes, trace elements, amino acids) that skin craves for truly fresh color.  The potent blend of natural ingredients dramatically evens out imperfections and instantly  improves skin tone while rejuvenating skin.  Aromatherapeutic pure plant extracts and essential oils work to stimulate circulation and boost overall wellbeing. The result?  A natural glow.  Urban Apothecary will keep cheeks flushed, lips perfectly lush and skin flawless.

Urban Apothecary’s color line consists of 305 stunning shades in five categories; face, lips, eyes, multi-use and a bevy of professional power tools.  Urban Apothecary is currently being sold to upscale apothecaries, specialty stores and boutiques as well as world famous spas and resorts nationwide as well as Amazon.com.  To learn more about Urban Apothecary, visit http://www.urbanapothecary.com.

Press Contacts:
Urban Apothecary
Cheri Rychlee
847-987-8758
http://www.urbanapothecary.com
pr@urbanapothecary.com

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